Invisibobble: Your hair can too

This campaign's aim is to sell Invisibobble as a more trustworthy substitute for normal hair ties.

 

Problem: Traditional hair ties are usually easy to snap and fail to hold hair in place when you have an active lifestyle.

Insight: Invisibobble uses its technology to easily hold your hair in place for longer without pain.

Proposition: If you can do it, your hair can too.

 

The campaign includes daily-life activities people can easily relate to, also Tokyo Olympics sponsorship ad and England women's football team sponsorship ad.