Florette: The Great Migration

(Click first image to play video)

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This brief's aim is to promote Florette lunch bowl as an option in Tesco's meal deal. Our course worked close with an agency on this project. When the staff was briefing through video call, he mentioned that the company grows its vegetables in different countries all across Europe based on season, to ensure the quality and taste of products. I am a big fan of wildlife and nature related documentaries, so natually my brain made the link between "sun-chasing" vegetables and migrating animals.

So the idea came up: personifying vegetables with animal characteristics, to show the idea that these vegetables migrate and follow the sun. This helps build a lively and energetic brand image.

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Proposition:  We only grow where the sun goes.