BHF: Workout For The Hearts

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Aiming to get more volunteers for British Heart Foundation charity shops, this campaign focuses on a specific group: middle aged men. By highlighting the moral value and health benefits of volunteering, this campaign encourages the target group to volunteer for their health and for other people’s health.

 

Problem: Middle-aged men face the risk of heart problems but don’t feel like exercising regularly.

Insight: Moving furniture is a great weight-lifting exercise and can greatly reduce the risk of heart problems.

Proposition: Workout for the hearts.

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Additional Radio Advertising

Client: British Heart Foundation
Title: Workout for the hearts
Length: 60 seconds
Medium: Radio
Narrator (MVO): The British Heart Foundation looks after people with heart conditions, and people without, just like you. Did you know that moving furniture is actually a great weight-lifting workout, and doing it for 1 hour a week can reduce the chance of heart attack by 40%? Good news, we have you covered. In our charity shops, we’ve got a BIG range of free weights in stock waiting to be moved and delivered by you. The best thing is, you’ll be doing it for more than just one heart. The money you help to raise will contribute to heart-saving research. From lamp to dresser to couch, whatever you choose will be a part of your best moving story to tell. Let’s work out for the hearts.

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